In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. Th The Designing for Growth Field Book - Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske od authora Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske a nakladatelství za skvělé ceny na e-shopu Martinus. cz.