Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnograp Solving Problems with Design Thinking - Jeanne Liedtka, Andrew King, Kevin Bennett od authora Jeanne Liedtka, Andrew King, Kevin Bennett a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jeanne Liedtka, Andrew King, Kevin Bennett |
| Jazyk |
anglický |
| Počet stran |
232 |
| Rok vydání |
2013 |
| Typ |
filmy |
| Nakladatelství |
Columbia University Press |
