You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to winor forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, its never been more importantor more difficultto choose the right approach to strategy. In this book, The Boston Consulti Your Strategy Needs a Strategy - Martin Reeves, Knut Haanaes od authora Martin Reeves, Knut Haanaes a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Martin Reeves, Knut Haanaes |
| Jazyk |
anglický |
| Počet stran |
288 |
| Rok vydání |
2015 |
| Žánr |
naučná |
| Nakladatelství |
Harvard Business Review Press |
