The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in Blue Ocean Strategy - W. Chan Kim, Renée Mauborgne od authora W. Chan Kim, Renée Mauborgne a nakladatelství za skvělé ceny na e-shopu Martinus. cz.