You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston C Your Strategy Needs a Strategy - Martin Reeves, Knut Haanaes, Janmejaya Sinha od authora Martin Reeves, Knut Haanaes, Janmejaya Sinha a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Martin Reeves, Knut Haanaes, Janmejaya Sinha |
| Jazyk |
anglický |
| Počet stran |
272 |
| Rok vydání |
2015 |
| Typ |
filmy |
| Nakladatelství |
Harvard Business Press |
