Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes. The authors reveal Uncommon Service - Frances Frei, Anne Morriss od authora Frances Frei, Anne Morriss a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Frances Frei, Anne Morriss |
| Jazyk |
anglický |
| Počet stran |
272 |
| Rok vydání |
2012 |
| Typ |
filmy |
| Nakladatelství |
Harvard Business Press |
