The global phenomenon that has sold 3. 5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning m Blue Ocean Strategy - W. Chan Kim od authora W. Chan Kim a nakladatelství za skvělé ceny na e-shopu Martinus. cz.