In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos t The Ultimate Question 2. 0 - Fred Reichheld od authora Fred Reichheld a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Fred Reichheld |
Jazyk |
anglický |
Počet stran |
224 |
Rok vydání |
2011 |
Typ |
filmy |
Nakladatelství |
Harvard Business Press |