Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity — like all great breakthroughs — Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies — lowest cost, differentiation, and focus — which bring structure to the task of strategic positioning. H The Competitive Strategy - Michael E. Porter od authora Michael E. Porter a nakladatelství za skvělé ceny na e-shopu Martinus. cz.