COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain e Competitive Advantage - Michael E. Porter od authora Michael E. Porter a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Michael E. Porter |
| Jazyk |
anglický |
| Počet stran |
592 |
| Rok vydání |
2004 |
| Nakladatelství |
Free Press |
