This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, th Marketing Communications - Kogan Page od authora a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Jazyk |
anglický |
| Počet stran |
672 |
| Rok vydání |
2019 |
| Typ |
filmy |
| Nakladatelství |
Kogan Page |
