The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success. This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps Managing the Cultural Business - Michela Addis, Andrea Rurale od authora Michela Addis, Andrea Rurale a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Michela Addis, Andrea Rurale |
| Jazyk |
anglický |
| Počet stran |
394 |
| Rok vydání |
2020 |
| Žánr |
naučná |
| Nakladatelství |
Taylor and Francis |
