Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging a Future of Tourism Marketing - Seongseop (Sam) Kim, Dan Wang od authora Seongseop (Sam) Kim, Dan Wang a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Seongseop (Sam) Kim, Dan Wang |
| Jazyk |
anglický |
| Počet stran |
118 |
| Rok vydání |
2021 |
| Žánr |
naučná |
| Nakladatelství |
Taylor and Francis |
