What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Aust Made to Stick - Dan Heath, Chip Heath od authora Dan Heath, Chip Heath a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Dan Heath, Chip Heath |
| Jazyk |
anglický |
| Počet stran |
336 |
| Rok vydání |
2008 |
| Typ |
filmy |
| Nakladatelství |
Arrow Books |
