he bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and plac Designing Brand Identity - Alina Wheeler od authora Alina Wheeler a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Alina Wheeler |
| Jazyk |
anglický |
| Počet stran |
336 |
| Rok vydání |
2017 |
| Typ |
filmy |
| Nakladatelství |
John Wiley & Sons |
