Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource a Behavioral Marketing - Dave Walters od authora Dave Walters a nakladatelství za skvělé ceny na e-shopu Martinus. cz.