In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U. S. , the U. K. , and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management. " W Consumer-Centric Category Management - John Wiley & Sons od authora a nakladatelství za skvělé ceny na e-shopu Martinus. cz.