Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non Big Data Marketing - Lisa Arthur od authora Lisa Arthur a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Lisa Arthur |
| Jazyk |
anglický |
| Počet stran |
208 |
| Rok vydání |
2013 |
| Typ |
filmy |
| Nakladatelství |
John Wiley & Sons |
