Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide whats good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, You May Also Like - Tom Vanderbilt od authora Tom Vanderbilt a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Tom Vanderbilt |
| Jazyk |
anglický |
| Počet stran |
320 |
| Rok vydání |
2016 |
| Žánr |
naučná |
| Nakladatelství |
Simon & Schuster UK |
