This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde de Visual Merchandising and Display - Silvia Belli od authora Silvia Belli a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Silvia Belli |
| Jazyk |
anglický |
| Počet stran |
240 |
| Rok vydání |
2020 |
| Typ |
filmy |
| Nakladatelství |
Hoaki |
