Most conventional "change management" programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: When we change the process/system, people will change their behaviour. Changes need to come from the top and filter down. Big changes need big actions. Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent "discoveries" across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a s Viral Change - Herrero Leandro od authora Herrero Leandro a nakladatelství za skvělé ceny na e-shopu Martinus. cz.