Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Mad The Moment of Clarity - Christian Madsbjerg, Mikkel B. Rasmussen od authora Christian Madsbjerg, Mikkel B. Rasmussen a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Christian Madsbjerg, Mikkel B. Rasmussen |
| Jazyk |
anglický |
| Počet stran |
224 |
| Rok vydání |
2014 |
| Nakladatelství |
Harvard Business Press |
