Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy. Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers "Me's" have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy. From Joel Bines, one of to The Metail Economy - Joel Bines od authora Joel Bines a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Joel Bines |
| Jazyk |
anglický |
| Počet stran |
240 |
| Rok vydání |
2022 |
| Žánr |
naučná |
| Nakladatelství |
McGraw-Hill |
