Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations. The Invisible Game - Kai-Markus Mueller od authora Kai-Markus Mueller a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Kai-Markus Mueller |
| Jazyk |
anglický |
| Počet stran |
272 |
| Rok vydání |
2022 |
| Nakladatelství |
Wiley |
