The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business The Invincible Company - Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble od authora Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble a nakladatelství za skvělé ceny na e-shopu Martinus. cz.