A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media i The Influencer Industry - Emily Hund od authora Emily Hund a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Emily Hund |
| Jazyk |
anglický |
| Počet stran |
232 |
| Rok vydání |
2023 |
| Nakladatelství |
Princeton University |
