How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can The Future of Competitive Strategy - Mohan Subramaniam od authora Mohan Subramaniam a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Mohan Subramaniam |
| Jazyk |
anglický |
| Počet stran |
312 |
| Rok vydání |
2022 |
| Nakladatelství |
MIT Press |
