A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale. Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and The Effortless Experience - Matthew Dixon, Nicholas Toman, Rick Delisi od authora Matthew Dixon, Nicholas Toman, Rick Delisi a nakladatelství za skvělé ceny na e-shopu Martinus. cz.