Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wi The Creative Curve - Allen Gannett od authora Allen Gannett a nakladatelství za skvělé ceny na e-shopu Martinus. cz.