The classic guide to copywriting, now in an entirely updated fourth edition. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work—and how to use them * The 5-step “Motivating Sequence” for ge The Copywriter's Handbook - Robert W. Bly od authora Robert W. Bly a nakladatelství za skvělé ceny na e-shopu Martinus. cz.