Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia More presentations, Web research and source documentation, and more The Copywriter's Handbook - Robert W Bly od authora Robert W Bly a nakladatelství za skvělé ceny na e-shopu Martinuscz
| Autor |
Robert W. Bly |
| Jazyk |
anglický |
| Počet stran |
432 |
| Typ |
filmy |
| Nakladatelství |
vydavateľ neuvedený |
