From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing The Catalyst - Jonah Berger od authora Jonah Berger a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jonah Berger |
| Jazyk |
anglický |
| Počet stran |
288 |
| Rok vydání |
2022 |
| Žánr |
naučná |
| Nakladatelství |
Simon & Schuster |
