Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today s issues, this 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and wh The All New Don't Think of an Elephant! - George Lakoff od authora George Lakoff a nakladatelství za skvělé ceny na e-shopu Martinus. cz.