Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life exa The 22 Immutable Laws of Marketing - Al Ries, Jack Trout od authora Al Ries, Jack Trout a nakladatelství za skvělé ceny na e-shopu Martinus. cz.