In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise - and that means knowing what your business is good at, and what it isn't. This book helps you to understand your organisation's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explain how to improve and manage t Strategy and Performance - John Mills a kol. od authora John Mills a kol. a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
John Mills a kol. |
| Jazyk |
anglický |
| Počet stran |
192 |
| Rok vydání |
2002 |
| Typ |
filmy |
| Nakladatelství |
Cambridge University Press |
