For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learn Strategic Management and Competitive Advantage Concepts - Jay B. Barney, William S. Hesterly od authora Jay B. Barney, William S. Hesterly a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jay B. Barney, William S. Hesterly |
| Jazyk |
anglický |
| Počet stran |
656 |
| Rok vydání |
2014 |
| Typ |
filmy |
| Nakladatelství |
Pearson |
