Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices – i. e. , routinized strategic actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In this book we Strategic Design - Giulia Calabretta od authora Giulia Calabretta a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Giulia Calabretta |
| Jazyk |
anglický |
| Počet stran |
240 |
| Rok vydání |
2016 |
| Typ |
filmy |
| Nakladatelství |
BIS |
