Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products. Sports Marketing - Sam Fullerton od authora Sam Fullerton a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Sam Fullerton |
| Jazyk |
anglický |
| Počet stran |
624 |
| Rok vydání |
2023 |
| Nakladatelství |
Sage Publications |
