Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Small Data - Martin Lindstrom od authora Martin Lindstrom a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Martin Lindstrom |
| Jazyk |
anglický |
| Počet stran |
288 |
| Rok vydání |
2017 |
| Typ |
filmy |
| Nakladatelství |
Hodder and Stoughton |
