More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. For companies that deliver highly c Productize - Eisha Armstrong od authora Eisha Armstrong a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Eisha Armstrong |
Jazyk |
anglický |
Počet stran |
172 |
Rok vydání |
2021 |
Nakladatelství |
Vecteris |