'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place. ' Financial Times 'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled. ' Jerome Groopman, New York Times bestselling author of How Doctors Think 'PREDICTABLY IRRATIONAL is wildly original. It shows why—much more ofte Predictably Irrational - Dan Ariely od authora Dan Ariely a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Dan Ariely |
| Jazyk |
anglický |
| Počet stran |
304 |
| Rok vydání |
2009 |
| Typ |
filmy |
| Nakladatelství |
HarperCollins |
