Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking - Dave Trott od authora Dave Trott a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Dave Trott |
| Jazyk |
anglický |
| Počet stran |
272 |
| Rok vydání |
2015 |
| Typ |
filmy |
| Nakladatelství |
Pan Macmillan |
