An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform market Platform Revolution - Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary od authora Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary |
| Jazyk |
anglický |
| Počet stran |
352 |
| Rok vydání |
2017 |
| Typ |
filmy |
| Nakladatelství |
W. W. Norton & Company |
