Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your stu Persuasion - Daniel J. O'Keefe od authora Daniel J. O'Keefe a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Daniel J. O'Keefe |
| Jazyk |
anglický |
| Počet stran |
408 |
| Rok vydání |
2015 |
| Typ |
filmy |
| Nakladatelství |
Sage Publications |
