The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover Outside Insight - Jorn Lyseggen od authora Jorn Lyseggen a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jorn Lyseggen |
| Jazyk |
anglický |
| Počet stran |
336 |
| Rok vydání |
2017 |
| Typ |
filmy |
| Nakladatelství |
Penguin Books |
