David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all. yourself. From a titan of not Ogilvy on Advertising - David Ogilvy od authora David Ogilvy a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
David Ogilvy |
| Jazyk |
anglický |
| Počet stran |
288 |
| Rok vydání |
2023 |
| Žánr |
naučná |
| Nakladatelství |
Welbeck |
