From Cass R. Sunstein and Richard H. Thaler, winner of the Nobel Prize in Economics, Nudge is one of the most influential books of the 21st century *Fully revised and updated from cover to cover* Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice archit Nudge - Richard H. Thaler, Cass R. Sunstein od authora Richard H. Thaler, Cass R. Sunstein a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Richard H. Thaler, Cass R. Sunstein |
| Jazyk |
anglický |
| Počet stran |
384 |
| Rok vydání |
2021 |
| Nakladatelství |
Allen Lane |
