Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-o Nudge - Cass R. Sunstein, Richard H. Thaler od authora Cass R. Sunstein, Richard H. Thaler a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Cass R. Sunstein, Richard H. Thaler |
Jazyk |
anglický |
Počet stran |
320 |
Rok vydání |
2009 |
Typ |
filmy |
Nakladatelství |
Penguin Books |