Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea. ” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. Mid-century ads - Steven Heller od authora Steven Heller a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Steven Heller |
| Jazyk |
anglický |
| Počet stran |
720 |
| Rok vydání |
2015 |
| Nakladatelství |
Taschen |
