Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea. ” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist Mid-Century Ads: Advertising from the Mad Men Era - Jim Heimann, Steven Heller od authora Jim Heimann, Steven Heller a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jim Heimann, Steven Heller |
| Jazyk |
anglický |
| Počet stran |
720 |
| Žánr |
beletrie |
| Typ |
filmy |
| Nakladatelství |
Taschen |
